
When Betty Greene dreamed of flying as a teenage girl in the 1930’s, I’m sure people thought she was crazy. As America faced wartime, Betty found herself stuck in a typical role for a young lady. Her family pushed her to become a nurse even as she dreamed of flying, but Betty persevered...
Every non-profit is working hard to increase online giving. They know that a bad online giving experience has major consequences. Donors are disappointed. Field workers are embarrassed. Millennials are appalled. The stakes are high, and non-profit organizations that rely on a wide base of donors must take immediate and aggressive steps to improve in this area.